EXPERIENTIAL • DESIGN
Booz Allen
Booz Allen
BRAND STRATEGY
EXPERIENTIAL
DESIGN
EXPERIENTIAL • DESIGN
Crafting brilliant experiences at SXSW for Booz Allen
At SXSW 2019, Booz Allen sought changemakers looking to create a better tomorrow. The experiential competition is fierce at SXSW, so they asked for our help to create standout activations.
We started it off at the Startup Crawl with a fun T-shirt screen-printing activation. Then we kicked it up a notch with a gamer’s paradise for the brand’s Beat Saber tournament. Last but not least, we created an oasis where people could recharge.
EXPERIENTIAL
DESIGN
T-shirt printing activation
Who doesn’t want a fabulous free custom T-shirt? Attendees could choose one of our six designs with awesome Austin flavor in a variety of colors and get their shirts in just minutes.
Gamer’s paradise
We set the scene for Booz Allen’s Beat Saber tournament with vibrant custom signage and neon lights. To keep the players on their game, we provided fun, tasty snacks.
Booz Allen
Booz Allen
Recharge room
Going nonstop at events can be draining for both attendees and their devices. To give busy festival goers the perfect space to connect and recharge, our Recharge Room included relaxing seating, outlets galore, soothing music, and therapeutic coloring postcards.
Booz Allen
