BRAND STRATEGY • PHOTOGRAPHY • DESIGN • SOCIAL • E-COMMERCE
BRAND STRATEGY • PHOTOGRAPHY • DESIGN • SOCIAL • E-COMMERCE
Ice Cream Canteen
THE
Ice Cream Canteen
Ice Cream Canteen
THE
Ice Cream Canteen
DRNX
DRNX
E-COMMERCE
BRAND STRATEGY
PHOTOGRAPHY
DESIGN
SOCIAL
VMware
A standout presence for the DRNX brand? It’s a layup.
Backed by Charlotte Hornets star LaMelo Ball and a powerhouse formula, Roc Nation’s hydration brand DRNX Adaptogenic Waters set out to challenge the status quo of sports drinks. But to truly compete, it needed a stronger digital presence, a unified social strategy, and a clear connection with consumers. That's when we got added to the marketing coaching staff. Providing a refreshed brand playbook with sights set on the win, we helped the brand drive visibility, build community, and fuel growth.
The skills to push beyond limits
With limited creative assets on the bench, we developed a high-impact visual language—bright colors, clean layouts, and strong typography–to set the stage. An in-house photo shoot rounded out the look.
Demonstrating the value of true visibility with a fun, competitive game.
Social slam dunk
Our social content focused on the essence of the product, featuring LaMelo where we could. Influencers who spoke authentically to performance and wellness helped expand reach and drive engagement.
Root Cause Analysis,
Gamified
How can you easily capture the IT audience’s attention and show the value of VMware vRealize True Visibility Suite’s root cause analysis? Make a branded Minute to Fix It game!
We not only came up with the idea, we created the interactive game from start to finish for both mobile and desktop. To cap it off, we made click-worthy assets to promote it on social, earning top scores for engagement. Who wouldn’t want a chance to beat the clock?
Website design at a whole new level
A full redesign of the DRNX Shopify site brought clarity, elevated storytelling, and stronger UX to help convert curiosity into brand loyalty.
Changing the game with event activations
We brought the brand into wellness spaces with branded activations coast to coast at a new Pilates studio chain called [solidcore]. Our production team captured key moments to share on social.
+14.21%
increase in followers
+35%
increase in engagement
+34%
increase in
online sales
+125%
growth in returning
customers
1,530
attendees at [solidcore] events
3 min
AVE. PLAYING TIME
142K
LINK CLICKS
RETURN USERS
50%
A Minute to Fix It
Our game showed the benefit of full visibility when looking for an issue’s root cause in a fun, quick way. The world is also a joy to explore, with lots of mesmerizing details included in our custom illustrations.
Social Glimpse
The social ads leveraged eye-catching motion, playful polls,
and copy that ignited the audience’s competitive streak.