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PODCASTS, ARTICLES, & MORE
Crafting Impact: How Gina Michnowicz Builds Creative, High-Performance Teams
VIDEO PODCAST
Meet Gina Michnowicz, The Craftsman's CEO and Executive Creative Director
ARTICLE
Breaking Up a Business Partnership (and Rebuilding)
VIDEO PODCAST
Crafting the Right Marketing Mix: Featuring Gina Michnowicz
VIDEO PODCAST
Making Great Campaigns for Disney and Marvel
VIDEO PODCAST
How to Amplify Your Message on Social
VIDEO PODCAST
Bringing Magical Ideas and Stories to Life
AUDIO PODCAST
Mercury GSE Launches Large-Scale Brand Initiative with The Craftsman
PRESS RELEASE
The Craftsman Wins Clio Award for Cruella Campaign
ANNOUNCEMENT
How to Empower Your Team and Avoid Agency Owner Burnout
AUDIO PODCAST
Secrets to Success on Social Media and Beyond
ARTICLE
Immersive Brand Experiences with Gina Michnowicz
AUDIO PODCAST
How Surprise and Delight Drives Social Engagement
AUDIO PODCAST
Creating Magical Brand Moments Using Story with The Craftsman
AUDIO PODCAST
Get Out of Your Own Way with Gina Michnowicz
AUDIO PODCAST
Top Advertising Industry Trends to Watch in 2022
ARTICLE
How Agencies Can Work with Cross-Functional Client Teams
ARTICLE
13 Smart Ways to Integrate Paid and Organic Content in Your Marketing
ARTICLE
15 Best Practices to Ensure a Successful Partner Marketing Initiative
ARTICLE
16 Social Media Mistakes Companies Make That Can Weaken Engagement
ARTICLE
Extending Story with The Craftsman: Q&A with CEO Gina Michnowicz
ARTICLE
How to Foster a Thriving Office Culture in the WFH Era
ARTICLE
Top Advertising Industry Trends to Watch in 2021
ARTICLE
Innovative Strategies for Pitching New Business During a Pandemic
ARTICLE
Developing Effective Peer-to-Peer Marketing: 11 Proven Tips
ARTICLE
How Covid Will Affect Agencies' 2021 Budgets
ARTICLE
15 Ways Potential Influencers Can Attract Sponsors
ARTICLE
13 Best Ways to Delight and Surprise Your Customers
ARTICLE
Limitless Ideation with Gina Michnowicz
AUDIO PODCAST
Deciding What Marketing Trends to Adopt: 12 Key Criteria
ARTICLE
Gamifying a Marketing Campaign: 12 Key Considerations
ARTICLE
Remote Leadership Best Practices with Gina Michnowicz
AUDIO PODCAST
Super Bowl 2020's Best—and Most Memorable—Ads
ARTICLE
Where the Money's Going in 2020
ARTICLE
14 Social Marketing Campaigns That Ruled 2019
ARTICLE
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