Cruella
Raya
RAYA AND THE LAST DRAGON
Raya
CREATOR MARKETING • SOCIAL
CREATOR MARKETING
SOCIAL
Brilliant, bad,
and a little bit mad:
A sinfully stylish showcase for the most fashionable Disney villain.
Our advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: It wasn’t afraid to make a statement.
From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair. The results? Smashing—for both the film and our creative shop. (We won a Clio for this campaign!)
Bringing joy and yummy treats to families in our Raya creator campaign
Raya and the Last Dragon is an epic adventure about trust and family set in a fictional Southeastern Asian setting. To celebrate its release on Digital and Blu-ray, we delivered a campaign featuring creators who could connect their own cultures with Raya’s through sweet family movie nights and delicious recipes (both sweet and savory)! The content was inspirational—just like the movie.
CREATOR MARKETING • SOCIAL
Dishing up Southeastern Asian culinary delights
Creators gave step-by-step instructions for their families’ favorite recipes, and fans ate up the content.
Movie nights that bring families together
From picnics to coloring activities, our creators’ family movie nights were inspired—and inspirational.
